Why subscribe?

You’re a customer-obsessed brand leader. Customer XO is where operators share what’s actually happening behind the scenes. The good calls, the hard tradeoffs, and the patterns you only see when you’re in it every day.

Subscribe to get full access to the newsletter and publication archives.

Stay up-to-date

Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.

Join the crew

Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.

To learn more about the tech platform that powers this publication, visit Substack.com.